The Beauty of Reality - Advertising Campaing For Fujifilm

  engaging the viewer , Parallel editing Magnolia https://www.youtube.com/watch?v=2ahUItMF3oE https://www.youtube.com/watch?v=I_rQX2wwHcs oceans 8 https://www.youtube.com/watch?v=1CTjGKT-hDY  

    Film Video -           Combining shots into sequences DEVELOPMENT OF DRAMA    Analogue, digital  

  DIALOGUE- SHORT VIDEO   PRINCIPLES APPLIED: 180 DEGREE RULES, SHOT REVERSE SHOT, RELATIONSHIP TO GENRE  DIALOGUE   180   Shot reverse shot

 FOLLOWING THE ACTION  following the action , one shot film movie 1917 https://www.youtube.com/watch?v=kMBnvz-dEXw

  AMONG US [II]   POINT OF VIEW     CUTAWAY CUTAWAY  Cutaway is an edit method while the screen is cutting into an insert shot of something and back, the insert can exist in the same space as the character, or get inside of the head of the character.    Creating motivation   Providing and withholding information https://www.youtube.com/watch?v=dwLI_DozqdI BIRDMAN (2014) - FINAL SCENE Motivated https://www.youtube.com/watch?v=z7munaay59w The Invisible Man (2020)

 CROSSCUT  This is when the editor intercuts back and forth between locations. It is widly use in phone call scene, add up the tenction and suspention of the sequence. The only connection of the two charactor is through their voice, but as the audience can overview their facical expresstion and interpet more emoction from their acts. The exsample clips show https://www.youtube.com/watch?v=hVN7TJRRskQ Mean Girls(2004) JUMP CUT https://www.youtube.com/watch?v=wH4cNrUB4ss "Little Shop of Horrors" (1986)